Best practice: Pedestrian safety plans
Plans and proposals for improving pedestrian safety
Some example are the following.
Feet First: Improving Pedestrian Safety in London (2014) London Assembly Transport Committee http://london.gov.uk/mayor-assembly/london-assembly/publications/feet-first-improving-pedestrian-safety-in-london - or download from here.
A Safe System Approach to Road Safety in Bristol: A Ten Year Plan 2015-2024 Bristol City Council (2015) http://www.bristol.gov.uk/page/transport-and-streets/road-safety - or download from here.
Vision Zero Merseyside: Proposals to eradicate fatal and serious injuries to pedestrians and cyclists in Merseyside (2013) http://www.vzm.org.uk/files/vision_zero_merseyside.pdf - or download from here.
A target can be helpful as it shows ambition.